USSSA Names John J. Latella New Chief Executive Officer

The United States Specialty Sports Association (USSSA), announced today that John J. Latella, an accomplished executive with more than 25 years of leadership experience, has been named Chief Executive Officer of USSSA —the #1 multi-sport association in the nation.

As CEO, Latella will prioritize building trust across the USSSA community, enhancing the athlete and family experience, modernizing operations through technology, and strengthening national brand recognition. His leadership will focus on expanding access to youth sports, forging strategic partnerships, and creating aspirational pathways for athletes at all levels.

“In the short term, success is about listening, learning, and quickly creating wins that benefit our athletes, coaches, directors, and families,” Latella said. “In the long term, it’s about ensuring USSSA grows in a sustainable, mission-driven way — leading with integrity and measurable impact.”